Research built on the frameworks product marketers already use
Every output follows proven marketing frameworks. The strategic thinking that used to take weeks—done before your next meeting.
From one company name to a complete strategy
A 3-phase architecture, end-to-end in one sitting
Planning
Reads the company name and plans the research worth doing
Search
Gathers up to 20 sources from across the web
Synthesis
Four agents apply the marketing frameworks and structure your output
Four stages.
One workflow.Four stages. One workflow.
Each agent builds on the work of the others—so your strategy stays coherent.
Company Research
Map the company's business model, market position, and revenue drivers across 14 Lean Canvas dimensions—so the ICP analysis and positioning that follow are grounded in how the company actually operates, not assumptions.
Structures the company across 14 dimensions: problem, solution, unique value proposition, customer segments, competitive alternatives, key metrics, channels, revenue streams, and more.
- Company summary with funding, founders, and mission
- Company strengths analysis
- 14-section Lean Canvas business model breakdown
- Cited sources for every insight
ICP Analysis
Use the company research to identify who the best customers actually are—their firmographics, decision-maker personas, and pain points—so Stage 3 positioning speaks to the right people, not a vague persona.
Analyzes target customers through 5 diagnostic questions:
- 1Which of our current customers makes the most out of our products and services? Who uses it the most? Who are your best users?
- 2What traits do those great customers have in common?
- 3Why do some people decide not to buy or stop using our product?
- 4Who is easiest to sell more to, and why?
- 5What do our competitors' best customers have in common?
- ICP summary with key traits and behaviors
- Answers to the 5 ICP identification questions
- 3 prioritized target segments with rationale
- Detailed buyer persona for each segment
Positioning & Messaging
Take everything from Stage 1 and Stage 2 and translate it into a complete positioning statement, benefit pillars, and messaging guide—structured outputs that go straight into decks and briefs. No stitching required.
Positioning is developed across 7 elements:
- Positioning statement
- Identified benefit pillars
- Competitive differentiation analysis
- Prioritized messaging guide by pillar
Competitive Intelligence
Map the top 3 competitors with positioning, strengths, vulnerabilities, and predicted win/loss drivers—so you can walk into the meeting knowing the room, not guessing at it.
Each competitor analyzed across 5 elements:
- 3 head-to-head competitor battlecards
- Side-by-side positioning comparison
- Predicted competitive advantages
- Predicted competitive vulnerabilities
Swellpulse takes your research further
Three ways to use your research once it's ready
Download Markdown
Export your full research report as a .md file. Clean, structured, and shareable—paste it into Notion, Confluence, or any markdown editor.
Continue in your AI assistant
Open your research in the AI assistant you already use to keep building—ask follow-up questions, go deeper on any section, or adapt the messaging.
Share read-only links
Send a research link to a teammate or prospect. No account required to view—just a clean read of the full company analysis, ICP, positioning, and competitive intel.