# Nubank - Marketing Research Report

Generated on: April 5, 2026
**Industry:** Fintech (Banking)
**Website:** https://nubank.com.br

## The Takeaway

Nubank's moat is customer density in a market where switching costs are still behavioral, not contractual. Yet that advantage erodes as competitors copy the fee-free model and incumbents mobilize digital offerings faster than Nubank can expand beyond credit and lending.

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# Company Research

## Company Summary

Nubank is a Brazilian digital banking company that provides financial services including credit cards, personal loans, and digital accounts through a mobile-first platform [1]

**Founded:** 2013 [1]

**Founders:** David Vélez (Colombian), Cristina Junqueira (Brazilian), and Edward Wible (American) [1]

**Employees:** Over 122 million customers served across Brazil, Mexico, and Colombia as of 2024 [16]

**Headquarters:** Brazil [1]

**Funding:** Raised $2.27B in funding and went public via IPO on NYSE in December 2021, became unicorn with $1B valuation in 2018 [2]

**Mission:** To fight complexity and give people control over their financial lives by providing simple, transparent, and accessible digital banking services [4]

**Strengths:** The company's strengths rely on the combination of proprietary technology infrastructure, massive customer scale, and customer-centric approach to eliminate traditional banking friction. [9]

• **Native digital infrastructure**: Enables rapid implementation of credit models offering significant speed and cost advantages over traditional banks [9]
• **Market-leading scale**: Serves over 122 million customers globally with 100 million in Brazil alone, surpassing traditional giant Itaú [12]
• **Customer experience focus**: Eliminates traditional banking pain points like queues, fees, and complex processes that customers hate [20]

## Business Model Analysis

### 🚨 Problem

****Traditional Brazilian banking imposed extortionate fees and complex processes on customers, particularly affecting the unbanked population** [4]**

• Traditional banks charged excessive fees that were prohibitive for many customers [4]
• Banking required physical visits with long queues and talking to bank managers [20]
• Complex processes and unexpected charges like overdraft fees frustrated customers [18]
• Large unbanked population lacked access to basic financial services [4]

### 💡 Solution

****Nubank provides a fully digital banking platform through mobile apps offering credit cards, loans, and accounts without traditional banking friction** [4]**

• Mobile-first digital banking platform elimininating physical branches and queues [20]
• Credit cards and personal loans with transparent pricing and no hidden fees [4]
• Digital accounts and payment services accessible through streamlined mobile app [6]
• Investment platform and insurance products integrated within the app [8]
• Cryptocurrency transfer features and consolidated investment solutions [6]

### ⭐ Unique Value Proposition

****Nubank combines proprietary technology with customer-centric design to deliver banking without complexity, fees, or traditional friction** [9]**

• Proprietary technology enables faster and cheaper credit model implementation compared to competitors [9]
• No-fee structure eliminating the extortionate charges of traditional banks [4]
• Simple mobile app interface designed for user experience rather than banking complexity [20]
• Data-driven approach to develop innovative products and services [16]

### 👥 Customer Segments

****Nubank targets younger demographics and underserved populations, particularly millennials, digital nomads, and technology early adopters** [13]**

• Primary focus on younger adults and those underserved by traditional banks in Brazil [13]
• Millennials and Generation Z users who prefer digital-first experiences [14]
• Digital nomads seeking accessible banking without geographic constraints [14]
• Early adopters of technology comfortable with mobile-first financial services [14]
• Multi-generational customer base including Gen Z, Millennials, Gen X, and Baby Boomers across Brazil, Colombia, and Mexico [17]

### 🏢 Existing Alternatives

****Nubank competes with traditional Brazilian banks including Itaú Unibanco, Banco do Brasil, Bradesco, and international players like Santander** [11]**

• Itaú Unibanco: Traditional full-service banking leader, now surpassed by Nubank in customer count [12]
• Banco do Brasil: 78.075 million customers, traditional government-backed bank [12]
• Bradesco: Major traditional Brazilian bank competing in digital transformation [11]
• Santander Brasil: 68.852 million customers, international bank with Brazilian operations [12]
• Caixa Econômica Federal: Government-owned bank serving Brazilian market [11]

### 📊 Key Metrics

****Nubank achieved over 122 million customers globally with $553.4 million net profit in Q3 2024 and 30% ROE** [10]**

• 100+ million customers in Brazil alone, surpassing traditional competitors [12]
• 122+ million customers across Brazil, Mexico, and Colombia [16]
• $553.4 million net profit in Q3 2024 with 82.6% year-over-year growth [10]
• 30% return on equity (ROE) demonstrating strong profitability [10]
• 13+ million customers in Mexico driving regional expansion [16]

### 🎯 High-Level Product Concepts

****Nubank offers integrated digital financial services including credit cards, personal loans, digital accounts, investments, and insurance through mobile platform** [6]**

• Credit cards with transparent pricing and no annual fees [4]
• Personal loans with competitive rates and digital approval process [8]
• Digital checking and savings accounts accessible via mobile app [6]
• Investment platform with Nu Selic Simples and consolidated investment solutions [6]
• Insurance products and Nubank+ premium services launched in 2024 [6]
• NuViagens travel services and cryptocurrency transfer capabilities [6]

### 📢 Channels

****Nubank acquires customers primarily through digital channels leveraging mobile app distribution and word-of-mouth referrals** [4]**

• Mobile app as primary customer acquisition and service delivery channel [14]
• Digital marketing targeting tech-savvy demographics and underserved populations [13]
• Word-of-mouth referrals from satisfied customers who experienced friction-free banking [20]
• Social media and digital advertising targeting millennials and Gen Z users [14]
• Geographic expansion through localized digital marketing in Mexico and Colombia [16]

### 🚀 Early Adopters

****Early adopters were tech-savvy Brazilians frustrated with traditional banking fees and seeking digital-first financial solutions** [4]**

• Technology early adopters comfortable with mobile-first financial services [14]
• Younger Brazilian consumers seeking alternatives to expensive traditional banking [4]
• Unbanked population gaining access to financial services for the first time [4]
• Digital nomads and freelancers needing flexible, accessible banking solutions [14]

### 💰 Fees

****Nubank operates with a no-fee model for basic services, eliminating the extortionate charges typical of traditional Brazilian banks** [4]**

• No annual fees for credit cards, contrasting with traditional bank charges [4]
• No maintenance fees for digital accounts and basic banking services [20]
• Transparent pricing structure without hidden fees or unexpected charges [18]
• Revenue generated through interest on loans and interchange fees rather than customer fees [8]

### 💵 Revenue

****Nubank generates revenue through interest income (81%) and non-interest income (19%) including interchange fees and service premiums** [8]**

• Interest income from credit card balances, personal loans, and deposits comprising 81% of revenue [8]
• Interchange fees from card transactions providing diversified income stream [7]
• Insurance premiums and investment platform fees contributing to non-interest revenue [7]
• Money transfer fees and loyalty program revenue [8]
• Investment returns on government bonds and other interest-earning instruments [8]

### 📅 History

****Nubank was founded in 2013 by David Vélez, Cristina Junqueira, and Edward Wible, becoming a unicorn in 2018** [1]**

• 2013: Company founded by Colombian David Vélez, Brazilian Cristina Junqueira, and American Edward Wible [1]
• 2014: First transaction with Nubank card made on April 1 [1]
• 2018: Became unicorn startup with $1 billion valuation [1]
• 2021: Completed IPO on New York Stock Exchange in December [5]
• 2024: Launched Nu Selic Simples, Nubank+, NuPlus, and NuViagens services [6]
• 2024: Introduced cryptocurrency transfer features and consolidated investment solutions [6]

### 🤝 Recent Big Deals

****Nubank acquired Hyperplane in June 2024 and has completed 8 total acquisitions while expanding internationally** [5]**

• Acquired Hyperplane on June 26, 2024, as part of 8 total company acquisitions [5]
• Expanded to serve 13+ million customers in Mexico driving financial inclusion beyond major cities [16]
• Launched multiple new products in 2024 including Nu Selic Simples and NuViagens [6]
• Achieved milestone of 100+ million customers in Brazil surpassing traditional competitor Itaú [12]

### ℹ️ Other Important Factors

****Nubank faces regulatory challenges and customer complaints about cryptocurrency manipulation while driving financial inclusion across Latin America** [20]**

• Complaints on Brazilian platform 'Reclame Aqui' regarding cryptocurrency chart manipulation and customer funds [20]
• Leading financial inclusion efforts beyond major cities in Mexico and Colombia [16]
• Plans to expand to US market according to customer discussions [20]
• Strong investor backing including Sequoia Capital, DST Global, and Founders Fund [2]

---

# ICP Analysis

## Ideal Customer Profile

Nubank's ideal customers are **digital-native millennials and Gen Z consumers** in Latin America who prioritize **mobile-first banking experiences** and transparent, no-fee financial services. [13] [14] These tech-savvy users are **frustrated with traditional banking complexity** including queues, excessive fees, and outdated processes, seeking streamlined digital alternatives. [20] [4]

They typically embrace **multi-product financial ecosystems**, actively using credit cards, personal loans, and investment features within integrated mobile platforms. [6] [8] The ideal customer views Nubank as their **primary banking relationship** rather than a supplementary service, demonstrating high engagement and cross-sell potential. [12]

## ICP Identification Framework

| No. | Question | Answer | References |
|-----|----------|--------|------------|
| 1 | Which of our current customers makes the most out of our products and services? Who uses it the most? Who are your best users? | Best customers are **tech-savvy millennials and Gen Z users** in Brazil who embrace mobile-first banking and prioritize **no-fee, transparent financial services**. [13] [14] These users actively utilize multiple product features including **credit cards, personal loans, and investment platforms** within the integrated app ecosystem. [6] [8] The highest-value users are those who have adopted Nubank as their **primary banking relationship** rather than just supplementary services. [12] | [13], [14], [6], [8], [12] |
| 2 | What traits do those great customers have in common? | Common traits include **digital-native behavior** with comfort using mobile apps for all financial needs and **frustration with traditional banking fees and complexity**. [14] [20] They typically are **underserved by traditional banks**, seeking accessible financial products with transparent pricing. [13] [4] These customers value **streamlined processes** and prefer avoiding physical branches, queues, and face-to-face interactions with bank managers. [20] | [14], [20], [13], [4] |
| 3 | Why do some people decide not to buy or stop using our product? | Primary churn reasons include **cryptocurrency manipulation complaints** reported on Brazilian platform 'Reclame Aqui' regarding chart manipulation and customer funds disappearing. [20] Some users experience **app and website usability issues** which are top digital banking complaints surpassing even security concerns. [19] Additionally, customers may prefer **traditional banking relationships** or have concerns about regulatory oversight of digital-only banking platforms. [20] | [20], [19] |
| 4 | Who is easiest to sell more to, and why? | Easiest expansion comes from **existing customers adding investment and insurance products** as Nubank launches new services like Nu Selic Simples and NuViagens. [6] [7] Current users who have adopted the **credit card as their primary payment method** naturally progress to personal loans and deposit accounts within the ecosystem. [8] **Growing customer segments in Mexico and Colombia** represent expansion opportunities as they mature in their financial needs. [16] | [6], [7], [8], [16] |
| 5 | What do our competitors' best customers have in common? | Traditional competitors like **Itaú Unibanco serve customers seeking full-service banking** with comprehensive financial advisory and wealth management services. [11] **Banco do Brasil and Santander customers** often prioritize established brand reputation and extensive physical branch networks for complex financial needs. [12] Opportunity exists among customers frustrated with **high fees and complex processes** who haven't yet discovered digital banking alternatives. [4] [20] | [11], [12], [4], [20] |

## Target Segmentation

### 🥇 Primary Digital-Native Millennials & Gen Z

**Industry:** Various industries, tech-forward sectors

**Company Size:** Individual consumers, ages 22-40

**Key Characteristics:** • **Mobile-first financial behavior**: Primary smartphone users who prefer app-based banking over physical branches
• **Fee-sensitive with transparency demands**: Actively seek no-fee banking solutions and clear pricing structures
• **Multi-product adoption potential**: Comfortable using integrated financial ecosystems for credit, payments, and investments

**Rationale:** Largest addressable market with highest engagement and multi-product adoption rates across Brazil's 100+ million customers.

### 🥈 Secondary Underbanked Latin American Expansion Markets

**Industry:** Various industries in Mexico and Colombia

**Company Size:** Individual consumers, emerging middle class

**Key Characteristics:** • **Financial inclusion opportunity**: Previously underserved by traditional banking infrastructure
• **Digital adoption growth**: Increasing smartphone penetration and comfort with mobile financial services
• **Cross-border potential**: Need for accessible banking across multiple Latin American countries

**Rationale:** Proven growth market with 13+ million customers in Mexico alone, representing significant expansion opportunity.

### 🥉 Tertiary Traditional Banking Switchers

**Industry:** Established professionals across all sectors

**Company Size:** Individual consumers, ages 30-55

**Key Characteristics:** • **Fee frustration with incumbents**: Experiencing pain from high traditional banking costs and complexity
• **Digital comfort but cautious adoption**: Willing to try digital banking but may maintain hybrid relationships
• **Higher asset potential**: Established professionals with greater investment and lending capacity

**Rationale:** Strategic segment for premium product expansion and higher-value customer acquisition despite slower adoption.

## Target Personas

### Persona 1: Sofia, The Digital Finance Enthusiast

*Segment: 🥇 Primary*

**Demographics:**

- Name: **Sofia, The Digital Finance Enthusiast**
- Age: **👤 Age**: 28
- Job Title: **💼 Job Title/Role**: Digital Marketing Specialist
- Industry: **🏢 Industry**: Technology/E-commerce
- Company Size: **👥 Company Size**: N/A (Individual Consumer)
- Education: **🎓 Education Degree**: Bachelor's in Marketing
- Location: **📍 Location**: São Paulo, Brazil
- Years of Experience: **⏱️ Years of Experience**: 6 years professional

**💭 Motivation:**

Sofia wants **complete financial control through mobile technology** without traditional banking friction. She's frustrated with **expensive fees and complex processes** at traditional banks. Her **tech-savvy lifestyle demands seamless, integrated financial services**.

**🎯 Goals:**

- Build credit history while avoiding annual fees and hidden charges
- Invest 20% of income through simple, accessible digital platforms
- Achieve financial independence using transparent, mobile-first banking tools

**😤 Pain Points:**

- Traditional banks charge excessive fees for basic services
- Physical branch visits require time-consuming queues and appointments
- Complex banking processes lack transparency in pricing and terms

### Persona 2: Carlos, The Financial Inclusion Seeker

*Segment: 🥈 Secondary*

**Demographics:**

- Name: **Carlos, The Financial Inclusion Seeker**
- Age: **👤 Age**: 34
- Job Title: **💼 Job Title/Role**: Small Business Owner
- Industry: **🏢 Industry**: Retail/Local Commerce
- Company Size: **👥 Company Size**: N/A (Individual Consumer)
- Education: **🎓 Education Degree**: High School Diploma
- Location: **📍 Location**: Guadalajara, Mexico
- Years of Experience: **⏱️ Years of Experience**: 8 years entrepreneurship

**💭 Motivation:**

Carlos needs **accessible banking services** for his growing business and personal finances. He's been **underserved by traditional banks** due to documentation requirements. **Mobile-first financial inclusion** represents opportunity for economic growth.

**🎯 Goals:**

- Access business credit and payment processing for small enterprise growth
- Build formal financial history to qualify for future business loans
- Manage personal and business finances through single digital platform

**😤 Pain Points:**

- Traditional banks require extensive documentation and credit history
- Limited access to business financial services in smaller cities
- High fees make formal banking economically unfeasible for small operations

### Persona 3: Roberto, The Traditional Banking Switcher

*Segment: 🥉 Tertiary*

**Demographics:**

- Name: **Roberto, The Traditional Banking Switcher**
- Age: **👤 Age**: 42
- Job Title: **💼 Job Title/Role**: Corporate Finance Manager
- Industry: **🏢 Industry**: Manufacturing
- Company Size: **👥 Company Size**: N/A (Individual Consumer)
- Education: **🎓 Education Degree**: MBA in Finance
- Location: **📍 Location**: Rio de Janeiro, Brazil
- Years of Experience: **⏱️ Years of Experience**: 18 years finance

**💭 Motivation:**

Roberto seeks **cost-effective alternatives** to expensive traditional banking while maintaining professional financial management. He's frustrated with **excessive fees and outdated processes** at incumbent banks. **Digital efficiency** appeals for time-saving benefits.

**🎯 Goals:**

- Reduce banking costs by 40% while maintaining comprehensive financial services
- Access investment platforms with lower fees than traditional bank offerings
- Modernize personal financial management through efficient digital tools

**😤 Pain Points:**

- High annual fees and maintenance charges at traditional banks
- Time-consuming branch visits for routine banking transactions
- Limited digital investment options with competitive fee structures

---

# Positioning & Messaging

## Positioning Statement

**Nubank** is a **digital banking platform** for **tech-savvy Latin Americans** that **eliminates traditional banking friction through fee-free mobile financial services** because of **proprietary technology and customer-centric design that serves over 122 million customers**

## Positioning Framework

### 1. Needs and Pain Points

What are their customer's needs and pain points around the problem the product is trying to solve?

• Elimination of extortionate fees that traditional Brazilian banks charge for basic services [4]
• Avoidance of physical branch visits with time-consuming queues and mandatory meetings with bank managers [20]
• Transparent pricing without unexpected overdraft charges and hidden fees that frustrate customers [18]
• Access to banking services for underbanked populations previously excluded by traditional requirements [13]
• Simple mobile-first banking that eliminates complex processes and paperwork [20]

### 2. Product Features

What product features will address these needs and solve these pain points?

• No-fee credit cards and digital accounts eliminating traditional banking charges [4]
• Fully mobile-first platform accessible through streamlined app interface without physical branches [20]
• Integrated financial ecosystem including credit cards, personal loans, investments, and insurance within single app [6] [8]
• Transparent pricing structure with clear terms and no hidden charges [18]
• Proprietary technology enabling rapid credit model implementation and faster approvals [9]

### 3. Key Benefits

What are the key benefits (rational and emotional) of those product features?

• Financial freedom through elimination of banking fees that previously limited access to services [4]
• Time savings by avoiding queues and physical branch requirements that waste hours monthly [20]
• Peace of mind from transparent pricing without surprise charges or complex terms [18]
• Empowerment through accessible financial services for previously underbanked populations [13]
• Control and convenience through integrated mobile platform managing all financial needs [6]

### 4. Benefit Pillars

Which of those benefits would be categorized as benefit pillars?

💰 Fee-Free Financial Freedom, 📱 Mobile-First Simplicity, 🌟 Inclusive Banking Access

### 5. Emotional Benefits

What emotional benefits would the user have when they engage with or use the product?

Core Emotional Promise:
Nubank delivers the confidence and control that comes from banking without barriers, fees, or friction [4] [20]

Supporting Emotions:
• Relief from finally escaping the frustration of traditional banking complexity and excessive fees [4]
• Pride in achieving financial independence through accessible, transparent digital services [13]
• Trust in a banking relationship that prioritizes customer needs over profit extraction [20]

### 6. Positioning Statement

What are some positioning statements that could reflect its key benefits, product features, and value?

Nubank is a digital banking platform for tech-savvy Latin Americans that eliminates traditional banking friction through fee-free mobile financial services because of proprietary technology and customer-centric design that serves over 122 million customers [4] [16] [9]

### 7. Competitive Differentiation

How do they differentiate from other competitors?

Nubank disrupts traditional banking through proprietary digital infrastructure and customer-centric no-fee model that has captured over 100 million customers in Brazil alone [9] [12]

vs. Itaú Unibanco: Digital-first approach with no annual fees versus traditional full-service banking with extensive fee structures [11]
vs. Banco do Brasil: Mobile-only platform serving 100M+ customers versus government-backed institution with 78M customers requiring physical presence [12]
vs. Santander Brasil: Transparent pricing and streamlined processes versus international bank complexity serving 68M customers [12]

Key Differentiators:
• Native digital infrastructure enabling rapid credit model implementation with significant cost advantages over traditional banks [9]
• No-fee business model eliminating extortionate charges that Brazilian customers hate about traditional banking [4]
• Massive customer scale with 122+ million users across Latin America demonstrating market validation [16]

## Messaging Guide

| # | Type | Message | Priority |
|---|------|---------|----------|
| 1 | 🎯 Top-Line Message | Banking without barriers - Nubank eliminates the fees, queues, and complexity that have frustrated Latin Americans for decades [4] [20] | Primary |
| 2 | 💰 Fee-Free Financial Freedom | Say goodbye to annual fees, maintenance charges, and hidden costs that traditional banks use to extract profit from your financial life [4] | High |
| 3 | 💰 Fee-Free Financial Freedom | Access credit cards, personal loans, and investment platforms without the extortionate fees that keep financial services out of reach [4] [7] | High |
| 4 | 💰 Fee-Free Financial Freedom | Transparent pricing means no surprise overdraft charges or unexpected fees that traditional banks use to trap customers [18] | Medium |
| 5 | 📱 Mobile-First Simplicity | Skip the queues and bank managers - manage your entire financial life through one simple mobile app [20] | High |
| 6 | 📱 Mobile-First Simplicity | Get instant credit decisions and loan approvals through proprietary technology that works faster than traditional banks [9] | High |
| 7 | 📱 Mobile-First Simplicity | One integrated platform for credit cards, investments, insurance, and payments - no more juggling multiple banking relationships [6] [8] | Medium |
| 8 | 🌟 Inclusive Banking Access | Join over 122 million customers across Latin America who've discovered banking that actually works for them [16] | High |
| 9 | 🌟 Inclusive Banking Access | Built for the underbanked and underserved - Nubank opens financial services to everyone, not just the wealthy [13] | High |
| 10 | 🌟 Inclusive Banking Access | From São Paulo to Mexico City to Bogotá - digital-first banking that understands Latin American financial needs [16] | Medium |

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# References

[1] Nubank - Wikipedia
   https://en.wikipedia.org/wiki/Nubank

[2] Nubank - 2026 Company Profile, Team, Funding, Competitors & Financials - Tracxn
   https://tracxn.com/d/companies/nubank/__kV_SS911WdHxtZSWaKYtJCGXcwUSpLdH2zs_zsu6qKg

[3] Nubank's IPO: what startups founders can learn from it | Latitud
   https://www.latitud.com/blog/nubank-ipo-startup-founders

[4] NuBank Revenue and Usage Statistics (2026) - Business of Apps
   https://www.businessofapps.com/data/nubank-statistics/

[5] Nubank Stock Price, Funding, Valuation, Revenue & Financial Statements
   https://www.cbinsights.com/company/nubank/financials

[6] How Does Nubank Company Work? – CanvasBusinessModel.com
   https://canvasbusinessmodel.com/blogs/how-it-works/nubank-how-it-works

[7] Nubank (NU) Intrinsic Value: Stock Valuation - The Investor's Podcast Network
   https://www.theinvestorspodcast.com/intrinsic-value/nubank-nu/

[8] Nubank's inflection point - Kairos Research - Substack
   https://kairosresearch.substack.com/p/nubanks-inflection-point

[9] Nubank's Credit Loan Strategy: How It Works | Future Nexus
   https://www.heyfuturenexus.com/nubanks-credit-loan-strategy-how-it-works/

[10] What is Competitive Landscape of Banco do Brasil Company? – MatrixBCG.com
   https://matrixbcg.com/blogs/competitors/bb

[11] Top 10 banks in Brazil (2026): Guide to Brazilian banking system
   https://www.globalcitizensolutions.com/banks-in-brazil/

[12] Digital Bank Nubank Hits 100M Customers in Brazil, Surpasses Traditional Giant Itaú - The Rio Times
   https://www.riotimesonline.com/digital-bank-nubank-hits-100m-customers-in-brazil-surpasses-traditional-giant-itau/

[13] What is Customer Demographics and Target Market of Nu Holdings Company? – MatrixBCG.com
   https://matrixbcg.com/blogs/target-market/nubank

[14] Customer Demographics and Target Market of Nubank – CanvasBusinessModel.com
   https://canvasbusinessmodel.com/blogs/target-market/nubank-target-market

[15] Nubank: number of customers 2023 | Statista
   https://www.statista.com/statistics/882274/brazil-number-customers-nubank/

[16] Nu México surpasses 13 million customers and drives financial inclusion beyond major cities - Nu International
   https://international.nubank.com.br/consumers/nu-mexico-surpasses-13-million-customers-and-drives-financial-inclusion-beyond-major-cities/

[17] Digital Banking: Nubank Reports Reaching 100 Million Clients In Brazil | Crowdfund Insider
   https://www.crowdfundinsider.com/2024/11/232520-digital-banking-nubank-reports-reaching-100-million-clients-in-brazil/

[18] Customer Confusion in Banking App Is an UX Design Failure • UXDA | Financial UX Design
   https://theuxda.com/blog/banking-customers-arent-stupid-your-app-just-confusing

[19] The greatest digital banking customer complaints and how to fix them | Storyblok
   https://www.storyblok.com/mp/digital-banking-customer-complaints-and-how-to-fix

[20] r/Brazil on Reddit: Why do Brazilians like Nubank so much? Why so popular?
   https://www.reddit.com/r/Brazil/comments/1akd4i3/why_do_brazilians_like_nubank_so_much_why_so/